YouTube asked Creative Theory Agency to create a spot that celebrated 50 Years of Hip Hop, in a way that spoke to a GenZ audience and felt right for the tech brand. As Creative Director, I led a star-studded team that brought this celebratory video to life. Press Play and see the past in the present and everything in between.
< As Creative Director with More Than A Vote, I led partnership with Win Black -an expert in misinformation for Black and brown communities - to develop this informational teaser voiced over by Desus & Mero.
>Healthcare.gov provides HealthCare to millions of families each year. As their agency of record, it was my job to lead creative that ensured numbers for enrollment went up year over year. After enlisting our help this campaign caused enrollment to rise over 50% with real customer verbatim saying they felt as if “healthcare.gov was speaking directly to them”.
Clients + Teams I’ve worked with
Free Press
Ebony Magazine
SpiceFire
Kindling Group
Dr. Robin
Creative Theory AgencyOld Spice
Walgreens
Trunk Club
JET Magazine
More Than A Vote
19th & ParkProcter & Gamble
Kraft Foods
Olay
Covergirl
GirlTrek
BumbleLandor
LPK
The Center for Popular Democracy
AllianceRx Walgreens Prime
YouTube