WALGREENS BEAUTY

FOLLOWING THE BOOTS ALLIANCE MERGER, WALGREENS CO. MADE THE DECISION TO GO “BIG IN BEAUTY” By CELEBRATing THEIR NEWEST beauty AND OWNED brand OFFERINGS.

As the Associate Creative Director for Beauty, Health + Wellness I was responsible for not only building out the creative team, defining process and understanding the landscape of the beauty industry. I was charged with creating the look and feel of Beauty as brand at Walgreens. The brand needed to be unique and relevant to over 8000 stores across the nation, and also resonate to the drugstore consumer we served. What resulted was a series of award-winning campaigns over three years that lived across channels including social, television, web, and in-store at the shelf.